2024 is set to be the year where the transformative power of generative AI takes center stage, reshaping not just how we work but also how we excel in the automotive space. The influence of AI extends seamlessly across everything we do, from routine tasks to the intricate realms of search marketing and social media. In this session you will learn how Generative AI can create efficiencies in every part of your digital marketing – including optimizations your marketing partners need to be making to keep themselves and your campaigns competitive and effective in 2024. Not convinced? This session description was written by ChatGPT in less than 2 seconds.