Alex Melen is the founder of SmartSites, an agency that has been recognized on the Forbes 5000 fastest-growing company 8 years in a row. His full-service digital marketing agency has over four hundred full-time employees and six offices worldwide. In this episode, Alex covers everything from starting one of the first & largest free web hosting providers as a teen to what has fueled growth for SmartSites to the changes he is seeing in the digital landscape.
Chapters:
00:00 Introduction to Alex Mellon and SmartSites
03:11 T35 Hosting and the Rise of Free Web Hosting
13:24 Starting SmartSites
19:30 Finding their Value Add
22:08 SmartSites’ Strategic Focus
24:21 Shifting from Low-Cost to Value
27:36 The Importance of Reputation
30:17 SmartSite’s Growth
41:14 Adapting to Potential Disruption
