About Digital Dealer Workshops

The Digital Dealer Workshops aims to equip car dealers and other key stakeholders working in the automotive industry with digital tools and education to stay ahead of the technology curve. Attendees will have the opportunity to learn about the latest industry trends and best practices for digital marketing, in order to meet the demands of a true omnichannel customer experience. For more information on the event, you can email the organizer at concierge@digitaldealer.com

About SmartSites

SmartSites, a prominent digital marketing agency in New Jersey, was founded in 2011 by two brothers, Alex Melen and Michael Melen, both industry leaders with Fortune 500 and Ivy League experience. Services provided by SmartSites include web design, SEO, PPC marketing, and more. The company is based at 45 Eisenhower Drive, Suite 520, Paramus, NJ 07652. To contact SmartSites, call (201) 870-6000 or fill up the form through the website at www.smartsites.com/contact

About Alex Melen

Alex Melen is an award-winning serial entrepreneur. He is the founder and CEO of web hosting company, T35 Hosting, and advertising agency, SmartSites. Melen started T35 Hosting in 1999, growing it to over 600,000 clients by 2009. In 2011, Melen co-founded advertising agency, SmartSites, which has since developed over 1,000 client websites and manages over $20M/year in advertising spend. In 2017, SmartSites was featured in the Inc. 5000 as one of the fastest growing agencies in the country. Alex has been prominently featured in Top 100 Young Entrepreneurs, Babson College Business of the Year, BusinessWeek’s Top 25 Entrepreneurs under 25, Bloomberg, Forbes, NPR, Empact Top 100, Barack Obama’s Entrepreneurship Initiative and Inc. Magazine. He has also been a recent speaker at HostingCon Europe, HostingCon Global, DomainingEurope, NameSummit, and more.

About Michael Melen

Michael Melen has over ten years of experience in digital media and website development. As a young entrepreneur, Michael sold his first Internet company at 19 years old. In 2011, he co-founded SmartSites, a premier digital marketing agency based in New Jersey. As COO, Melen has led the company from inception to a growing team of over 60 dedicated employees across three continents. Michael is a graduate of Cornell University. He has been featured in Forbes, Empact Top 100, Barack Obama’s Entrepreneurship Initiative, and NYC’s NameSummit Digital Branding Conference.

Media Contacts:

Company Name: SmartSites
Full Name: Chad Faith
Phone: (201) 870-6000
Website: www.smartsites.com

Original Source:

https://www.digitaldealer.com/smartsites-will-teaching-automotive-businesses-succeed-online-marketing-digital-dealer-workshops/

To say that cryptocurrencies have become a craze is no understatement. The industry as a whole has increased its market capitalization multiple times over. Bitcoin, which was worth 5c, when it was first traded in 2010, until recently was valued at over $4,000. Consequently, this tide of interest has pushed up everything in this blue ocean, with even minor cryptocurrencies experiencing gains of over 1000 percent.

If this isn’t sufficient testament you can watch the Bitcoin movie on Netflix. And should that be convincing, you can join the hundreds of other ICOs that have popped up all over the globe, also trying to cash in on the craze.

However, despite the hype and skyrocketing value, should you want to start your own cryptocurrency brokerage, there are a number of significant challenges that you will need to overcome. To help direct you on your path to millions lets address a number of those core issues.

Cryptocurrency trading is not the same as forex

Similar, but not at all the same, trading cryptocurrencies are distinctly different from trading national based currencies or ‘fiats’. If you pair off any two national currencies you will get a trading chart that reflects high levels of volatility, essentially getting something that looks like this chart on the AUD/NZD currency pair.

With little volatility, the trading is almost constantly in the ascent, guaranteeing that if you put in a buy position, you are going to win. No science awards for this trader. This becomes a significant issue when you are the broker and a number of your traders have all put in a buy position, with leverage, and then hold that position for an extended period of time.

The consequence being, you may not have the funds available to cover the payment when these clients decide to sell.

#GDAX (#Coinbase) will not reverse margin & limit trades that were caused by a 99% drop in #Etherium/#ETH yesterday https://t.co/EQuJaSWwR1 pic.twitter.com/DOGTnCnX2Q

— Alex Melen (@amelen) June 22, 2017

Liquidity

Despite the swelling interest in cryptocurrencies, compared to the $5.1 trillion of foreign currency that is traded every day, the daily trading volume of cryptocurrency is relatively small at $2 billion. This limited level of participation causes low liquidity and enormous spreads.

And it’s at execution that matters really start to get murky. Not only is execution difficult due to limited liquidity, but also more critically, a broker is limited in where it can get a trade to be executed. As all the major cryptocurrencies reflect a bull market, this means that as a broker it is not feasible to be a market maker as the odds are steadily against you.

For the same reason, neither are you likely to find a liquidity provider who will be willing to manage those risks for you. Instead, a broker will need to go to a cryptocurrency exchange, where each buy position is matched to a counter sell position.

This will continue to be a problem until cryptocurrency trading is firmly established within mainstream financial trading. But until this point, the limited level of trading frequency and volume will serve to diminish liquidity, making it difficult for brokers to facilitate execution.

Execution

Yet therein lies the next problem – while people do short cryptocurrencies, those traders have only been successful when those markets have been in periods of volatility. Those periods of volatility tend to be short lived and the overwhelming number of orders is buy positions.

To mitigate this risk exposure, an exchange may choose to only pair off two different cryptocurrencies against each other. This guarantees high volatility and the ability to provide regular execution.

Regulation

The missing ingredient in this market mix is regulation, and the formal recognition that regulation would provide, would work wonders towards bringing cryptocurrencies further into the mainstream as a medium of exchange.

The problem is cryptocurrencies and its underlying block-chain technology represent a new paradigm of financial exchange, making it difficult to define for the purpose of regulation. Are they currencies? A piece of software? Or are they more like equity? And if they are more like equity, shouldn’t they just be regulated like any other security?

Thus, as is the nature of bureaucratic policy changes, it is lethargic and painfully slow in keeping up with market developments. Those regulatory bodies that have been more proactive in their response are primarily in Asia. Japan recognized Bitcoin as a legal currency for financial transaction in April, with the consequence of pushing the coin to unprecedented highs at the time.

While other Asian regulatory bodies, such as China, India and the Philippines are well on track towards monitoring the dealings of cryptocurrency exchanges, making these locations ripe for opening a broker service.

In Australia, Bitcoin exchanges will be regulated under the supervision of AUSTRAC, the country’s financial intelligence agency. Interestingly, this developed as part of the government’s reforms against money laundering and counter-terrorism financing laws. In contrast, the U.S. Securities and Exchange Commission (SEC) have been slow to weigh in.But how a regulation authority like the SEC treats cryptocurrencies is important. It is likely to affect both the value of cryptocurrencies and stabilize the industry, enabling it to thrive in a jurisdiction with enormous financial impact.

While there are certainly many dollars, or at least tokens, to be made in the cryptocurrency arena, much of it remains to be unchartered territory. Our advice on starting your own cryptocurrency brokerage is to tread carefully, consult from industry experts, expect the unexpected and be adaptable.

Original Source:

https://www.financemagnates.com/cryptocurrency/bloggers/brokers-cashing-cryptocurrency-craze/

SmartSites, a digital marketing agency in New Jersey, lands a spot on the 2017 installment of the prestigious Inc. 5000 List of fastest growing companies in the United States.

PARAMUS, N.J., Aug. 17, 2017 /PRNewswire-iReach/ — Inc. Magazine has just revealed their annual Inc. 5000 List of fastest growing companies today, and has named SmartSites (www.smartsites.com) as one of the new debutantes in the 2017 rankings. SmartSites is ranked the 3860th fastest growing company in the nation. It is also ranked 112th on the list of New Jersey companies honored by the magazine.

Inc. 5000 2017 ranks privately held companies in the country according to percentage revenue growth between 2013 to 2016. To qualify, companies must meet minimum revenue requirements, as well as have generated revenue by March 31, 2013. This year’s list has been noted to be the most competitive throughout its 36 years of history, with companies featuring an average growth rate of 481%, and has collectively created more than 619,500 jobs in the past three years.

With $2.6 million in revenue, SmartSites has landed a spot on the prestigious list with a 3-year sales growth of 75.28%. SmartSites provides a wide range of digital marketing services for multiple industries, and has served a long list of clients from both Fortune 500 companies as well as local small businesses.

“SmartSites is extremely honored to be included on the Inc. 5000 2017, and extremely proud to makes its debut on the list. We are ecstatic that our team’s hard work has paid off, and this illustrious milestone will spur us on to achieve consistent and sustainable business growth in years to come,” said Alex Melen and Michael Melen, co-founders of SmartSites.

The NJ-based digital marketing agency will be honored with other companies named to the list at the Inc. 5000 Conference & Gala. The event will be held at JW Marriott Desert Springs Resort from October 10 to 12, 2017. Ticket details can be found at https://inc.swoogo.com/2017Inc5000Conference

About Inc. Media & Inc. 5000

Founded in 1979, Inc. Media is an award-winning brand that publishes monthly publications that are focused on growing companies in America. The company was acquired by Mansueto Ventures in 2005, and has won the National Magazine Award for General Excellence in both 2012 and 2014. Today, the magazine’s monthly audience reach is more than 13 million.

Considered as one of the most prestigious rankings and one of the most sought after distinguished editorial awards for businesses in the United States, Inc. 5000 is a list that showcases the 5000 fastest growing companies in the country. It was first started in 1982 as the Inc. 500 list, and was later expanded to the Inc. 5000 in 2007. Besides ranking companies on a revenue basis, companies are also ranked by metro area, industry, number of employees, and more.

About SmartSites

SmartSites, a prominent digital marketing agency in New Jersey, was founded in 2011 by two brothers, Alex Melen and Michael Melen, both industry leaders with Fortune 500 and Ivy League experience. Services provided by SmartSites include web design, SEO, PPC marketing, and more. The company is based at 45 Eisenhower Drive, Suite 520, Paramus, NJ 07652. To contact SmartSites, call (201) 870-6000 or fill up the form through the website at www.smartsites.com/contact

Original Source:

https://www.inc.com/profile/smartsites

Alex Melen attended NameSummit 2017 in New York City; the first digital branding conference attracted professionals from a wide range of industries.

Several important discussions during NameSummit 2017 were recorded, such as Creating Brand Equity Through Digital Marketing and about the holistic approach to maximize ROI for one’s clients.

In today’s video excerpt, Alex Melen, in a panel led by Braden Pollock, discusses how does one manage their allocated marketing budget.

A quick bio:

Alex Melen is an Award-Winning Serial Entrepreneur. He is the founder and CEO of web hosting company T35 Hosting and advertising agency SmartSites. Melen started T35 Hosting in 1999, growing it to over 600,000 clients by 2009. In 2011, Melen Co-Founded advertising agency SmartSites, which has since developed over 1,000 client websites and manages over $20M/yr in advertising spend. In 2017, SmartSites was featured in the Inc5000 as one of the fastest growing agencies in the U.S.

Alex has been featured in Top 100 Young Entrepreneurs, Babson College Business of the Year, BusinessWeek’s Top 25 Entrepreneurs under 25, Bloomberg, Forbes, NPR, Empact Top 100, Barack Obama’s Entrepreneurship Initiative & Inc Magazine.

Original Source:

https://domaingang.com/domain-news/namesummit-2017-video-determine-your-marketing-budget-with-alex-melen/

If you didn’t attend NameSummit 2017 in NYC, the first digital branding conference, you’ll have the opportunity to do so in 2018.

The gathering of two hundred professionals from the marketing, branding, domain and tech industries, allowed the free flow of ideas and knowledge, across several domains.

Yesterday, we covered the video of how to create brand equity through Digital Marketing, and today we present another video : The holistic approach to maximize ROI for one’s clients.

Panelists Alex Melen, Michael Suarez, Michael Mahler, and Roberto Blake were moderated by Braden Pollock, for a discussion with considerable substance.

The video below comes courtesy of Alex Melen.

If you missed out on the photos released from the event, check out photos from day 1 of NameSummit and photos from day 2 of the event.

Original Source:

https://domaingang.com/domain-news/namesummit-2017-video-holistic-approach-to-maximize-roi/