About Alex Melen: Alex Melen is an award-winning entrepreneur, keynote speaker, best-selling author, and early digital pioneer. He is the co-founder of SmartSites, a digital marketing agency that has grown from a handful of digital visionaries to a team of over four hundred full-time employees, spanning six offices worldwide.
SmartSites has been featured in AdWeek and the Inc. 5000 for numerous consecutive years as one of the fastest-growing digital agencies. SmartSites continues to be America’s top-rated digital marketing agency with a data-driven and customer-centric approach applicable to every industry.
Alex is a sought-after thought leader in the digital space, keynoting almost one hundred conferences in the span of the last three decades. He has also been featured in dozens of publications including Business Week’s Top 25 Entrepreneurs, Forbes, Bloomberg, NPR, and more.
In this episode, Ted and Alex Melen discuss:
- Adapting to rapid changes in digital marketing
- Effective strategies for scaling businesses
- Decline in consumer brand loyalty post-COVID
- Importance of agility in marketing and technology
Key Takeaways:
- Despite increasing costs and decreasing conversion rates, paid search on platforms like Google remains the most effective way to capture in-market demand, particularly for SMBs.
- E-commerce businesses can scale more effectively than service-oriented companies because they are not constrained by operational limits like staffing or time.
- Google’s move to eliminate credit card payments for ads and require credit lines or ACH disproportionately impacts small businesses, potentially forcing some out of digital advertising.
- The erosion of brand loyalty, coupled with the growing competitiveness of markets, demands that businesses focus on maximizing customer lifetime value rather than short-term transactional profits.
“Every market has become so competitive that if you’re not on your A-game, you’re just going to go out of business very quickly. More quickly than ever before.” — Alex Melen
Connect with Alex Melen:
Website: https://www.alexmelen.com/ & https://www.smartsites.com/
Email: alex@smartsites.com
LinkedIn: https://www.linkedin.com/in/alexmelen/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: ted@juvoleads.com
Ideas or guests for the show: ted@juvoleads.com
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
