Dive into the future of automotive digital marketing, featuring special guest Alex Melen, a trailblazer in the digital marketing world. This episode is a deep dive into the evolving landscape of SEO, paid search, and the revolutionary impact of generative AI on the automotive industry. Alex shares his journey from immigrating to founding SmartSites, his insights into the balance between paid and organic search, and a forward-looking discussion on the future of digital marketing strategies. Whether you’re a marketer, dealership owner, or just fascinated by the digital revolution, this conversation offers valuable insights and actionable strategies to stay ahead in the fast-paced digital world.
